Tuesday, May 4, 2010

Tracking My Shopping

The New York Times posted an article today about consumer habits and how they are currently tracked through technology. These computers watch what we buy at the grocery store, what top we picked up on Saturday, where we ate our lunch, and even when we stopped to sit on a bench and relax in between shopping.

If this type of technology can track if I bought the yellow bra or the pink bra, what else can it track? Personally, I think its a great idea. It should also be able to track when someone decides to buy lots of wires, gun powder, and a few alarm clocks. These same computers should also be able to detect when someone combines all of these purchases into the trunk of an SUV and proceeds to abandon it in Times Square.

Why are we so worried about what types and colors of clothing that I am buying when we can look a little deeper at the combination of potentially dangerous things that people are buying. An invasion of privacy you say? Wouldn't you rather have a computer track what you are buying and where you are going and also know what the person next to you is buying and where they are going, rather than wondering if you are actually walking into a potentially life threatening situation? Yeah, I thought so.

Track on technology!

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