First of all, the dumbest idea because after watching 10 foot tall models strut their non-jiggling stuff down the runway the last thing someone wants to do is shove a double decker cheeseburger down their pie hole. The show makes you not even want to take a breath because the air might contain calories. I am praying that they just look that great because of high-tech television editing.
This could have also been the smartest idea ever. If you watch these models walk around in minimal clothes and they look amazing, yes, you might start to feel bad about yourself. Even if you don't start feeling depressed, you might just think "Well I can never look like that so Fuck It!" At that moment, someone might want to order a double decker cheeseburger.
Congrats McDonald's, Burger King, and Wendy's! You have just gained a whole new set of cheeseburger lovers :)
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